Every platform has different requirements for resolution, aspect ratio, and bitrate. Exporting with the wrong settings means compression artifacts, letterboxing, or outright rejection by the platform.
Platform-Specific Settings
YouTube
Format: H.264 | Resolution: 3840x2160 (4K) or 1920x1080 | Bitrate: 40-60 Mbps for 4K, 15-25 Mbps for 1080p | Frame rate: match source | Audio: AAC 320kbps stereo
Instagram Reels / TikTok
Format: H.264 | Resolution: 1080x1920 (9:16 vertical) | Bitrate: 10-15 Mbps | Frame rate: 30fps | Max length: 90 seconds (Reels), 10 minutes (TikTok)
Instagram Feed
Format: H.264 | Resolution: 1080x1350 (4:5) or 1080x1080 (1:1) | Bitrate: 8-12 Mbps | Frame rate: 30fps
Format: H.264 | Resolution: 1920x1080 | Bitrate: 10-15 Mbps | Frame rate: 30fps | Max file size: 5GB
Format: H.264 | Resolution: 1920x1080 or 1080x1920 | Bitrate: 8-15 Mbps | Frame rate: 30fps
Batch Export Tip
In Premiere Pro, use Export > Media with multiple output presets queued in Adobe Media Encoder. Set up one master sequence and create separate export presets for each platform — one render session covers all deliverables.